Grameen phone

GRAMEEN PHONE

Grameen phone is the first leading mobile phone operator in Bangladesh. Grameen phone launched its service on the independence day of Bangladesh in March 26, 1997. Grameen phone has introduced an effective and user friendly mobile phone network. It has put a positive impact on the lifestyle of the people of Bangladesh. It has a combined ownership where Telenor owns 51%, Grameen Telecom owns 35%, Marubeni corporation owns 9.5% and Gonophone Development Corporation owns 4.5% of GP. The strongest part of GP is the network they provide. A huge portion of Bangladesh is under Grameen phone's coverage now. Grameen phone believes in service, a service that leads to good business and good development. Grameen offers a number of products and value added services to its subcribers.

PROMOTIONAL TOOLS OF GRAMEEN PHONE: Grameen Phone maintains the strongest promotional strategy among the telecom companies of our country.

Advertisement: Basically GP uses advertising as a promotional tool to make a communication task to be accomplished with a specific target audience during a specific period of time. Grameen phone makes different types of TVC for their every campaign those contain different stories as well. The ads are mostly made by Grey and Asiatic advertising agencies. They make TVC for different ocassions like pahela baishakh, victory day, independence day etc and for different festivals like Eid, Puja, Christmas etc.

Tagline: " Cholo Bahudur "

•         Advertising Appeals: Grameen Phone uses informational appeal that includes feature, competitive advantages, favorable price, news and product popularity. GP also uses emotional, seasonal, festival and reminder appeals as well.

•         Execution Style: GP uses strait, testimonials, slice of life, animation, imagery, dramatization and humor in their ads.

Support Media: We can see their aerial billboards in special ocassions like when they take part in Dhaka International Trade Fair and the regular billboards of grameen phone is available everywhere in Bangladesh. Sometimes we can see their mobile bill boards and also in bus stands, bench and street kiosks. Grameen phone also promote their brand in stadiums, campuses, leisure centers and malls. We can see the poster or print ads of GP in transports as well.

Sales Promotion: Grameen Phone does lots of things as a part of sales promotion. The offers they provide are Bengali new year special offer, color your boishakh, social packs, everyday bonus offer, attractive offer with new connection, bondho garage, GP star etc.

•         Contests: Grameen phone arranges different types of facebook contests in differnt ocassions along with selfie contest.

•         Premiums: Grameeen phone gives gifts to its customers like free internet packages and if the consumers win in the contests, GP reward them.

•         Bonus pack: GP offers various offers to its consumers like free talktime, free sms, free facebook, free internet etc.

•         Event Marketing: GP sponsors Chayanaut's Pahela Baishakh, Bishsho Shahitto Kendro, Sultan mia Lalon folk festival, Boli khela, Elish utshob etc.

Internet Martketing: GP uses display advertising, SEM, social media marketing, e-mail matketing, affliate marketing etc. GP is very popular in using internet marketing tools for the promotion.

Corporate Social Responsibility: GP also concerns about corporate social responsibilities and provide health treatment and education to the rural people. GP also also provide online education facilities. GP believes in green Bangladesh and arranges tree plantation program to save our environment from pollution. GP takes variour kinds of social initiatives like community information center and village phone as well.

LEVERAGING OF GRAMEEN PHONE:

Company: Grameen Phone has ctreated a new company in 1997 with the permission of our minnistry.

Channel of distribution: GP provides their services from customer care outlates in different areas of Bangladesh and GP has call centers to give srvices to their consumers over the phone.

Co-branding: GP combines with prothom alo, daily star, channel I, samsung bangladesh, symphony mobile etc to do business.

Celebrity endorsement: GP takes cricketer Tamim, Mushfik actor Mim, Ananta Jalil and some popular other faces of our country as their brand ambassador.

Sporting, culture and other events: GP sponsors cricket related events and cultural events like Sultan Mea, Lalonfolk festival, boli khela, ilish utsob etc.

Third party sources: GP uses awards and recognition, press release and video clips as its third party sources.